Just as the automobile did more than a hundred years ago, we see that hands-free driving can positively change people’s lives forever.

Man Utilizing the Super Cruise Hands-Free Driving Component in His GM Vehicle

Benefits of Hands-Free Driving

Why is GM committed to advanced driver assistance systems and autonomous vehicles?

At GM, we have developed our advanced driver assistance features with a focus on safe deployment. Ultimately, we aim to eliminate human driver error while creating more time and space for what truly matters in life and improving mobility for those who cannot currently drive due to age, disability or other factors. Today, we have parallel paths to get hands-free driving to market for individuals with currently available Super Cruise and soon Ultra Cruise, while pursuing fully autonomous driving through our work with Cruise.


Mark Reuss, General Motors President, talks safely deploying hands-free driving

"It’s increasingly important that we continue to keep safety at the forefront in both ongoing developments in hands-free driving and the future availability of retail AVs. We want to help our customers expand their driving experience with exciting, safe technologies."

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Mark Reuss potrait
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Super Cruise and Ultra Cruise

Hands-Free Driving

Super Cruise is the industry’s first true hands-free driver assistance technology that enables drivers to travel hands-free on more than 400,000 miles of compatible roads. Ultra Cruise will offer a destination-to-destination hands-free driving experience, designed to ultimately enable hands-free driving in 95 percent of all driving scenarios.

  • Cruise Origin

    Self-driven. All-electric. Shared.

    Meet the Cruise Origin. You won't see a steering wheel, rearview mirror or pedals, but you will see something entirely new—a vehicle with an experience purely designed around the riders. And one that will be built at one of GM’s most advanced assembly plants in North America, Factory ZERO.

    Factory ZERO will become the first U.S. automotive plant to install Verizon’s 5G Ultra-Wideband technology. Key benefits of 5G in a manufacturing plant include reliability, speed and sheer scale.

  • Cruise AV

    Designed to reshape the world

    Meet the Cruise AV. Built at our Orion Assembly plant. Our manufacturing expertise allows us to meet the same strict standards for safety and quality that we build into all our vehicles. And right now, the all-electric, autonomous Cruise AV is testing on the streets of San Francisco to help transform ridesharing as well as deliveries.

  • About Cruise

    About Cruise

    Cruise is a San Francisco-based self-driving company majority owned by GM, developing the world’s most advanced self-driving vehicles to connect people with the places, things and experiences they care about.

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    Cruise Origin

    GM Chair and CEO takes a driverless Cruise Origin for a test-drive

    "It’s the way people are going to want to move, as we move forward. It’s going to change the world. The team should be so proud, it’s just incredible. This is why we’re in this business and in this industry,” says Mary Barra, GM Chair and CEO.

    When asked how many stars Cruise Origin would get out of five, Barra says, “Six!”

    Parallel but distinct paths

    Advanced Driver Assistance Systems and Autonomous Vehicles

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    Advanced Driver Assistance Systems (ADAS)1 such as Super Cruise2 and Ultra Cruise3 elevate the comfort and convenience of driving, but require the driver to remain attentive to traffic, surroundings and road conditions at all times.


    Autonomous Vehicles (AV) are completely self-driving and require no driver supervision. Designed for specific driving conditions, such as dense urban environments and residential neighborhoods, the all-electric Cruise AVs are currently in select cities across the U.S